In contemporary, new media ubiquitously spread the world. People straightly can get much information what they are looking for, such as news, film trailer, music and so on. Due to the internet transparency, downloading is hackneyed issue penetrate among whole society. Music often can be bought or shared on Itune. So, Ipod playlist for individual is diverse. There are millions music songs with different styles on Itune library which offer millions opportunities for its users. According to Steven(2006), music libraries distinguish one as a thinking person, a discerning individualist, a lover of fun, a blender of high an low culture, and a bird dog in unearthing undiscovered gems. When people share their music playlists with their friend, the playlists expose their identities, and partly reflect society cultural development from music.
However, as internet has its characteristic, information online release is an channel for entertainment. Masand (Masand in Singh 2008) thinks, the technology make a change in release strategy. So example on Bollywood, they posts their film trailers online for viewers and get huge visiting online which is bring vast and increase profits for company. Simultaneously, this new offer an platform for sharing Bollywood films overseas for more potential viewers. It not only change the way how people sharing their interesting with cultural movement, but also social development.
Reference list:
Steven,L. 2006 The perfect thing: How The Ipod Shuffles Commerce, Culture And Coolness New York
Singh, M. 14 Feb 2008 “Bollywood’s Viral Videos” Time
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